The presence of the observer corrupts the innocence of the observed.
If you’re in the boat, you’ll understand how it floats, you’ll see where it’s taking on water and how fast to bail, your livelihood depends on staying afloat.
If you’re outside the boat, you’ve been in other boats, you’ll know where the sea is roughest, and where there’s safer water, your livelihood depends on knowing how to sail.
@toyotmarin leave my family 5 hours without a car, then say it needs a specialist - they aren’t specialists? #lease #service #fail
It just occurred to me that mountains are a very slow wave.
"our mission is bigger than drones. We want to create a network that is designed around human need, rather than the limitations of the antiquated technology that formed our current transportation system."
We want to bring fulfillment to where need exists rather than where roads end.
My good friend and mentor Andreas Raptopoulos describing a possible future.
From @massoudhassani - Minimum means, maximum meaning and impact. Beautiful.
All traits that at one time in my career my employer told me weren’t desirable. Then I met Andreas and Paola from @matternet and they told me that this was the only kind of mind they want.
I’ve found a home
This is very very good. From @method_inc ‘s Patrick Newbery
– Only in our blessed american backward way of showing dates
If gesture based interfaces really become prevalent then sign-language might become one of the most widely spoken languages.
A little piece about my grandfather, and shopping.
To all the people I missed, forgot, left standing and grouched at. I sincerely apologize, this was one hell of a week.
As easy as A.
Very pertinent to my presentation at The Festival of Marketing. Software behaving more like ads. via @atmasphere
People used to borrow equity from Brands. Now Brands borrow equity from people.
A great summation of my keynote from the festival of marketing from my good friends @Econsultancy
I promised I’d share the keynote I gave last week at The Festival of Marketing. Please Enjoy,
Comment and Share.
Interesting presentation from epagogix.com on the application of learning machines to risk management in hollywood. Check out @groksolutions too
To all those beautiful people who attended @FestofMarketing this morning. Thank you. Presentation up on Slideshare soon.#brandrhythm
Anyone getting up this early on a cold Thursday morning in London to see me speak deserves a prize. #festivalofmarleting
Excited to be back in London speaking at the Punch event with so many good friends. I’ll be in London all day, would love to see you all.
Very smart thinking from Tim Milne
To successfully navigate the world we need three points of reference, yet to navigate the web we chose only one
An advert that is useful and relevant is information.
I don’t dislike advertising. I dislike poor products and bad corporations.
Ideas are easy. Making is hard. Making bad ideas is pointless.
Loving my Fiberglass DAX eiffel, thanks @modernica
Brand = Behavior
a brands essence is defined over time
Never lie to persuade someone, use the truth to inform them.
Inspire people to do something, rather than conspire just to sell them something.
Describing a feature is the noise before defeat. Acting on your intent, showing belief is the sound of your own success.
A product detail page is the place where a customer decides to spend money, it should be the most glorious experience of your brand belief not just the echoey footsteps of a container store.
Be proud of your supply chain, it is the birth place of your product or service and so it will forever share its DNA.
What you do, will show who you are and what you believe. What you say will just show how you are emotionally dealing with it.
Consumers, users, customers are just people. None of us think about ourselves in this way.
Be specific about the need or want you are designing for, designing or communicating with one person will create empathy with everyone.
Make what is true, legible. Make what is legible, relevant. Make what is relevant interesting. You can jump over the middle two, always make what is true interesting. (thx @nicklaw01)
Be free, if you can’t be free be brief. If you can’t be brief be funny. If you can’t be funny be thought provoking. If you can’t be thought provoking stay home.
I will give you what you need. If you let me do what I want.
via and thanks to iamjonathanhan.com
Money is a sedative.
Forget what is, to remember what could be.